Apple WWDC Rundown – Apple Intelligence and Future of Private Cloud Compute

3 things from the Apple WWDC event that were impressive – one that bothers me.

Apple WWDC just happened, and I wanted to cover some highlights in interest of keeping up with the latest in Tech.

Here are 3 things I think were standouts in regards to Apple’s take on AI:

1 – On Device Processing

I am a Pixel user and have enjoyed AI features for a while now but one thing that is always a bother are the wait times between requests. Apple has promised to deeply integrate AI sparkle dust throughout their platforms. Their sprinkling might be a turning point of what we expect from our daily devices – fast, responsive, on device processing.

Recently MS announced their CoPilot PCs with a requirement of 40 NPU TOPS (I believe) of compute spec to be labeled as such. But unlike MS, Apple controls the whole vertical stack from OS, to hardware, to mobile. Given the edge M series already has over x86 in performance/watt compute – I would love to see how this race turns out in the coming years.

I have yet to see a definitive list of on device VS on cloud compute still though.

2 – Useful AI – “AI for the rest of us”

If anyone is following the news, AI (LLM and Diffusion style) usage has actually been at an all time low; regardless of the hype between AI tech bros and LinkedInfluencers. So it makes sense the stance Apple has taken – focus on useful features that the every day joe and gill can make use of. Sherlocking apps like Grammarly and what not with on device substitutes.

So far from what I have seen, I think all the features that Apple has decided to announce are quite impactful – only thing missing IMO are powerful photo editing perks. And maybe the reason is that Apple is still not comfortable with what they just coined –

3 – Private Cloud Compute

Apple just touted their new architecture that secures comms at a server level. Basically they make sure that the servers their devices talk to have compliance upto their privacy standards. In typical Apple fashion they have coined this “Private Cloud Compute” – and am I the only one who thinks this sounds too good to be true? Maybe. CSec folks will tell us soon about it.

‘Apple Intelligence’ – the AI for the everyday person, uh how much I hate Apple for inventing semantics. Just barely got over the bruise of ‘Spatial Computing’ earlier this year. It’s fine Apple, you can call it VR and AI.

And here’s what bothers me –

-1 For now all I can say is that Apple had pressure on them for the last 2 years for being left behind in the AI race – they finally caved in and had to partner with OpenAI to bring us all this. And that is exactly what feels wrong about this.

I don’t think it’s quite common for Apple to partner with reckless companies at such a deep integration level. Yes they worked with Facebook way back when, and Google, and all – but OAI is a new kid on the block still. Not really sure if this bodes well for the future of AI on Apple Silicon. Especially given how much access to data is at risk here unlike other partnerships.

I won’t be surprised to see any mishaps that happen because of this said partnership – and would hope that Apple quickly (as possible) transitions to their inhouse tech.

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